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This book examines comparative performance and best practice in
National Tourism Organisations/ Administrations from extensive
research carried out in 2003 and 2004. It compares qualitative and
quantitative data in order to ascertain best performance.
Analysis is contained in detail for eight National Tourism
Organisations based in four Continents, comprising: Australia,
Canada, France, Ireland, The Netherlands, South Africa and Spain.
Each country is examined and analysed in the following key areas:
Travel and Tourism Performance, Organisation of Tourism, The
National Tourism Organisation, structure, Role, Staffing and
Offices, Resources and Funding as well as providing case studies of
good practice. The book includes methodology of the research and
provides discussion and comment of the main roles and success
formula in comparable National Tourism Organisations.
- Useful, practical guide to government's involvement in tourism
over the past decade or more
- Brings insight from both the academic and practitioner
markets
- International Case Studies
- Useful, up-to-date and practical guide to governments'
involvement in tourism over the past decade or more.
- Brings insight from both the academic and practitioner
markets.
- International case studies
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Bianchi (Paperback)
Natasha Hughes Smith
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R449
Discovery Miles 4 490
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Ships in 10 - 15 working days
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